Launching a business when you’re caught in a cycle of survival may seem impossible, but there are simple steps you can take towards your goals.
I am not rich by any measurement, but I’ve managed to make a living now for a few years entirely on my translations skills. In other words, I’ve built a business. When I speak to people who want to follow in my footsteps (not necessarily in translation, but by going into an Internet-based business for themselves) one question keeps coming up: How did I do it?
Because many people find themselves trapped in a vicious cycle. They’re in debt and working low-paying jobs, so they have no time or money for anything else. Every dollar they earn goes to their bills and living expenses, and every moment of their day goes to working or sleeping. What these people ask me is how to break that cycle and launch a business?
Rule One: Don’t Pay to Earn
I don’t have any magic words, and can’t offer a foolproof system that, if followed, will see you holiday in the tropics this time next year, unfortunately. What I can offer are a few pieces of simple advice that, combined, can clarify the way for those who wish to earn their living applying skills they’ve acquired, and break that cycle of working simply to survive.
My first piece of advice is to stop buying books or paying for courses or coaches who propose to teach you how to launch a business or how to make money. Let me tell you the true secret: Selling those books or courses is their business. Once they have convinced you to buy one, they’ve made their profit from you and their next order of business is likely to try and sell you another one. That’s it. The rule is, never pay to earn. All monies should flow to you.
Rule Two: Small Steps
No matter how many jobs you’re currently working to pay your bills, you do have some free time, whether you think of it that way or not. Commuting on the train or bus, a lunch hour, that hour before bedtime – it may not be much, but you have some time. Break your business building into tiny steps that fit into those time periods. Start by writing a simple business plan (what you’ll be selling, at what price, how many you have to sell to make a profit, a simple growth plan) and then move on to building a simple web site and marketing materials.
The key here is to just work when you can. Don’t get caught up in how quickly you’re making progress. Any progress at all will accumulate.
Rule Three: Minimise Investment
Finally, Always Go Free. There are so many free resources out there, from free web templates, free web hosting, free voicemail services and free software that you simply do not necessarily need money to get started. With zero money being invested, why not launch your business right now? You have nothing to lose, except free time – which you have none of as it is!
Image courtesy clearvistaconsulting.com