A Good Marketing Strategy Is Vital to the Success of Any Business - Part 2
The combination of global marketing and translation is required to introduce your products and/or services to new markets.
Are the new markets that you’re considering entering into similar to your current market? The business environment will probably be quite different, but your business discussions will be smoother the fewer differences there are.
Do you have the required resources and personnel for the expansion of your business? If you’ve decided to go international and enter into new markets, you need to have both financial and structural stability in order to hire personnel to cope with this new growth
What’s Your Marketing Strategy?
Have you considered your marketing strategy for your new target audience? Keep in mind that your marketing will need to be adapted and translated into a new language. Global marketing campaigns often lots of challenges for both marketers and translators, in-as-much-as global marketing can be a complex, but interesting, task.
International Marketing and Translation
The combination of global marketing and translation is required to introduce your products and/or services to new markets. This combination helps businesses understand the business environment of the country involved and the culture of new customers.
Consistency in Branding
Good marketers understand the importance of remaining consistent in branding, while at the same time adapting to a new environment. You could well create a marketing campaign that has a real impact in one country and attracts lots of customers, but completely fails in another country. If your aim is to succeed in a new international market, then you need to make the required adjustments to your approach, and sometimes even to your product.
Realigning Your Marketing Strategy
Through your research you need to understand what your new potential customer needs, and your marketing strategy will need to be aligned to the different cultural and social sensitivities. Good marketers understand how messaging can be affected by geography and demographics. Once you have decided on a successful marketing campaign in your new international market, your next step is to have your marketing translated by a professional translator into the local language. A poor quality translation could well damage your brand, so for the continued success of your business we strongly suggest that you hire a professional translator for the translation of your marketing material.
Why Professional Translation Is So Important When Going International
The goal of many businesses is to expand into international markets, thus improving their sales performance in addition to their profitability. Unfortunately, many businesses fail to understand the importance of translating their product information and marketing material.
Smart marketers understand only too well that it’s vitally important that they have their marketing content translated, and that this translation must be completed by an experienced, professional translator. Don’t be one of those businesses who make the mistake of believing that translation is simply a commodity; something that can be completed by any translator, because all translators are the same. Not true!
Hiring a professional translator with the relevant experience will save your company time and money: translation will prove to be a very worthwhile investment in the potential growth of your business as you enter new markets with unlimited new customers.
You might also like:
OHT's Head of Strategy Nir Sabato took the #LocFromHome audience through a process to help them identify their own unique business identity. A pivotal
Widening your target audience beyond your borders is a promising way to scale up. Translating your website is the first step. Even if you’re expanding