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The Influence of Web 2.0 on Marketing and Sales - Part 2 | One Hour Translation

Now we see that the magnitude of this phenomenon has already exceeded the levels of simple social networking; meaning that the original uses of these tools have changed and have now taken on an entirely new approach. Originally, these platforms were used as a way of meeting people; to participate in advertised activities, or to share content. But, today, they have become very powerful tools, used more towards generating advertising campaigns and marketing strategies, mass disclosure of information, and increased sales for all business types. ... Continue

The Influence of Web 2.0 on Marketing and Sales - Part 1 | One Hour Translation

Web 2.0 is the Internet’s second stage of development, characterized specifically by the change from static webpages to user generated or dynamic content, and the enormous growth of social media. Web 2.0 refers to the state of online technology today, as compared to the early days of the web. It’s characterized by enhanced communication channels, more pervasive network connectivity, and greater user collaboration and interactivity. ... Continue

marketing

Today, with the world becoming more globalized, it’s becoming more difficult to develop a brand name that can be applied across different countries. Many large multinational corporations often spend a loss of time and money conducting market research on how different names are received in different languages and different countries. ... Continue

marketing

Many professionals will attest to the fact that email is hardly ever the most desirable way to conduct real-time business, particularly when you’re doing business with different countries in different time-zones. We all know how expensive international calling and data plans can be, so business owners will often look for free communication apps that will be effective around the globe, to keep transactions and deals moving. ... Continue

marketing

We know that payment processors, marketplaces and major shipping companies are all able to handle international transactions, so with just a few tweaks and clicks there’s absolutely no reason why you too can’t begin selling your services and products anywhere around the globe. ... Continue

marketing

Today we have website CMS options, full platforms and marketing automation that make localizing content as easy as pressing a button. But how can brands ensure that they’re reaching their desired global audience once localized? ... Continue

4 reasons your business should market to the hispanic community | One Hour Translation

by Ofer Shoshan, CEO of One Hour Translation ... Continue

marketing

Freelancers might prefer to focus on their natural skills and talents, but they will also need to spend time marketing their work. Just like a business needs to invest time and money into marketing, freelancers do too. There are many simple ways to embrace marketing, and ensure that you receive a steady flow of new clients. ... Continue

marketing

Whether you are seeking a permanent position within a company, or seeking more work as a freelancer, it can help to market yourself as a polished professional. We live in a fast paced world where first impressions count, so it is important to present yourself to the world in the best way possible. A few decades ago, your resume was the most important way of presenting yourself, but things have change with the Internet, social media and online networking. Your resume is still important, but there are many other considerations for a professional who wants to stand out and shine. ... Continue

marketing

When people think of storytelling they may imagine a mother or father sitting with a child when they are tucked into bed – telling stories about their own childhood, or reading aloud from a picture book. Storytelling most certainly helps young children make sense of their world, and it engages their emotions and imagination. It makes them connect and feel a bond with the person telling the story, and it lifts their spirits and hope for the future. ... Continue

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