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Marketing for Translators | One Hour Translation

Most translators, particularly newbies, wonder how much time should be spent on marketing. Is there a certain percentage of a translator's working day that should be spent on marketing, or should translators market themselves even when they don’t necessarily need new projects? ... Continue

Marketing Yourself and Your Translation Services to Agencies | One Hour Translation

There’s probably no bigger turnoff for an agency than when a translator sends a generic carbon-copied email requesting work. ... Continue

Freelance Translators: Marketing Yourself and Your Services | One Hour Translation

With today’s global economy, many businesses (both large and small) are extending their market reach, which means entering new countries. Translators are required for translating various types of marketing materials, which sometimes includes whole websites. ... Continue

Is It Acceptable to Use Bad Translations as a Marketing Tool? - Part 1 | One Hour Translation

The question we’ve been asked more than once is this: ‘If you come across bad translations in your language pair, is it acceptable to use these bad translations to sell your freelance services to new clients?’ ... Continue

Is It Acceptable to Use Bad Translations as a Marketing Tool? - Part 2 | One Hour Translation

'As a professional translator, it’s very clear that you’ve put a great deal of effort into the French text and graphic design of your wine labels. It would be my pleasure to assist you in bringing that same quality to the English version.' ... Continue

How Should Freelance Translators Market Their Services?  | One Hour Translation

95% of the general population’s postal mail these days consists of bills and advertisements. Yes, your marketing packet is a type of advertisement, but it’s personalized and it looks interesting. It clearly shows that your advertising campaign has taken a lot of time and effort to put together. So your paper marketing material stands out above the others, and because it’s personally addressed to your client (or potential client), it means that they’ll most likely take the time to read the material. ... Continue

The Influence of Web 2.0 on Marketing and Sales - Part 2 | One Hour Translation

Now we see that the magnitude of this phenomenon has already exceeded the levels of simple social networking; meaning that the original uses of these tools have changed and have now taken on an entirely new approach. Originally, these platforms were used as a way of meeting people; to participate in advertised activities, or to share content. But, today, they have become very powerful tools, used more towards generating advertising campaigns and marketing strategies, mass disclosure of information, and increased sales for all business types. ... Continue

The Influence of Web 2.0 on Marketing and Sales - Part 1 | One Hour Translation

Web 2.0 is the Internet’s second stage of development, characterized specifically by the change from static webpages to user generated or dynamic content, and the enormous growth of social media. Web 2.0 refers to the state of online technology today, as compared to the early days of the web. It’s characterized by enhanced communication channels, more pervasive network connectivity, and greater user collaboration and interactivity. ... Continue

marketing

Today, with the world becoming more globalized, it’s becoming more difficult to develop a brand name that can be applied across different countries. Many large multinational corporations often spend a loss of time and money conducting market research on how different names are received in different languages and different countries. ... Continue

marketing

Many professionals will attest to the fact that email is hardly ever the most desirable way to conduct real-time business, particularly when you’re doing business with different countries in different time-zones. We all know how expensive international calling and data plans can be, so business owners will often look for free communication apps that will be effective around the globe, to keep transactions and deals moving. ... Continue

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