Survey: Only 40% of Consumers Trust Brands That Don't Translate
New OHT Enterprise global survey highlights need for businesses to localize their consumer offering to increase consumer trust
Only 40% of consumers trust companies that fail to translate their websites, applications and products. This, according to a survey conducted by OHT-Enterprise, a One Hour Translation (the world's largest online translation agency) company.
The survey, conducted in May 2015, was jointly carried out with Google Consumer Surveys based on a representative sample of 800 respondents - 100 each from the US, the UK, Australia, French speaking Canada, Italy, Germany, the Netherlands and Japan.