About three years after opening its Shanghai office in 2008, US health and life insurance company Aetna translated its international business website into Chinese. The company serves 400,000 customers globally, and says the website is just one of its strategies for building a customer base in China.
But many foreign companies in China do not translate their websites into Chinese, and some experts say they may be losing business because of it. Roughly one-third of Fortune 500 companies operating in China, or 146 companies, offer a Chinese-language website, according to a report by One Hour Translation, a professional translation company.
Read the full article on the China Business Review