One Hour Translation's Exclusive Data Highlights Localization Benefits for Global Ecommerce Vendors
One Hour Translation (OHT), the world's largest online translation agency, today released exclusive data indicating that localization of e-commerce sites has a significant impact on global consumers.
With online holiday shopping figures reaching $2.3 billion dollars last year and a higher figure expected this year, the OHT data highlights how localization can attract a greater number of global consumers and increase online sales from this demographic.
Percentage of surveyed customers who would rather buy in their language:
- 90% of Japanese respondents
- 74% of French-speaking Canadians
- 79.5% of Germans
- 82.5% of Italians
- 65% of Dutch respondents