Exclusive Data Finds Translation and Localization key to Increasing Global E-commerce
One Hour Translation's Exclusive Data Highlights Localization Benefits for Global Ecommerce Vendors
One Hour Translation (OHT), the world's largest online translation agency, today released exclusive data indicating that localization of e-commerce sites has a significant impact on global consumers.
With online holiday shopping figures reaching $2.3 billion dollars last year and a higher figure expected this year, the OHT data highlights how localization can attract a greater number of global consumers and increase online sales from this demographic.
Percentage of surveyed customers who would rather buy in their language:
- 90% of Japanese respondents
- 74% of French-speaking Canadians
- 79.5% of Germans
- 82.5% of Italians
- 65% of Dutch respondents
Read the full article here http://www.sys-con.com/node/3241797
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