Consumers buy more online in winter
A survey by Israeli company One Hour Translations was conducted in eight key world markets.
One Hour Translation said the survey shows that consumers around the world adopt strategic approaches to their seasonal online purchases. A clear majority of consumers (an average of 80%) understand that the Christmas shopping period, which peaks in November and December, is not necessarily the optimal time to shop on the Internet and choose to wait for the New Year’s sales. About a third of all consumers find even more attractive end-of-season sale bargains in the months immediately after Christmas and concentrate their purchasing activity during that time. Roughly 46% of consumers search the Internet for sales bargains consistently throughout the year.
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