Brits prefer e-commerce businesses that list their prices in sterling
80% of British consumers refuse to buy products from websites that fail to list their prices in pound sterling, according to a report from One Hour Translation.
A survey of 1,000 British consumers revealed that this figure rises to 93% when among shoppers aged between 55 and 64 – online retailers are advised to list the cost of their products in local currency or risk losing custom.
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