British app developers turn to Latin markets
A new survey carried out by One Hour Translation the world’s biggest online translation agency, reveals that mobile app developers from the UK are investing substantial resources in approaching Latin markets. The survey examined which languages English-language mobile apps (from developers in both the UK and the US) were translated into. According to One Hour Translation’s data for Q1 of 2016, around 55% of translations of UK English-language mobile apps are geared towards localisation into languages mainly spoken in Latin markets: Spanish, Portuguese and also Italian.
The survey examined 2500 Android apps on Google Play and iOS apps on the App Store which were developed in the UK and US and translated by One Hour Translation. In order to obtain accurate measurements of the relative share of each target language, the survey compared the number of projects translated from various applications.