by Ofer Shoshan, CEO and co-founder of One Hour Translation
Business is going well and you have a solid foothold in your domestic market. You’re ready to explore new markets across borders and oceans. But the task is daunting: Cultural, geographic and language barriers seem like an insurmountable challenge.
Don’t lose your nerve. Penetrating a new market overseas is actually easier than it might seem.
Just last year, China’s OnePlus was able to become one of the most sought after smartphones on the global market in an incredibly short period of time. By focusing on airtight logistics and customer support and by creating campaigns targeting local consumers, the company was able to rapidly scale-up marketing and distribution around the world.
You can, too. Here are five steps to take to gain a foothold in new markets worldwide:
Read here: http://www.entrepreneur.com/article/246187