70% of a buyer’s journey is complete before they even reach out to your business. So, make sure you have these five critical elements in your ecommerce sites so prospects find information that makes them more likely to buy:
by Steve Olenski
Offer a native language shopping experience
According to exclusive data from One Hour Translation (OHT), the world’s largest online translation agency, the vast majority of foreign consumers prefer to shop online in their native language, based on an OHT data sample- i.e., an astounding 90% of Japanese respondents. A simple change of language can positively impact the shopping experience and provide the personalization speakers of all languages crave and increase revenues for business.
Consumers from outside of the United States account for a projected $300 million of U.S. holiday sales – and that doesn’t count non-native English speakers in America. While more than two-thirds of online consumers are not native-English speakers, a vast number of e-commerce companies fail to localize their websites for foreign and non-native English-speaking shoppers. According to a recent OHT survey, conducted through Google Consumer Surveys, the vast majority of foreign respondents prefer to shop online in their native language.