Translation and Localization key to Increasing Global E-commerce
One Hour Translation (OHT), the world's largest online translation agency, today released exclusive data indicating that localization of e-commerce sites has a significant impact on global consumers.
With online holiday shopping figures reaching $2.3 billion dollars last year and a higher figure expected this year, the OHT data highlights how localization can attract a greater number of global consumers and increase online sales from this demographic.
Consumers from outside of the United States account for a projected $300 million of U.S. holiday sales - and that doesn't count non-native English speakers in America. While more than two-thirds of online consumers are not native-English speakers, a vast number of e-commerce companies fail to localize their websites for foreign and non-native English-speaking shoppers. According to a recent OHT survey, conducted through Google Consumer Surveys, the vast majority of foreign respondents prefer to shop online in their native language.
You might also like:
OHT's hybrid translation system, now supporting Amazon Translate, allows enterprise customers to reduce translation cost and time to market, while
31% of people who plan to buy a Valentine’s Day gift, intend to buy it online, One Hour Translation finds A survey by One Hour Translation the world’s
A new examination conducted by the world’s largest online translation agency, One Hour Translation, a company which provides translation services to