“Translating applications became a popular way to increase sales and number of users” according to recent One Hour Translation survey.
New York, “Most applications developed anywhere in the world are written in English even when the developers are not from English speaking countries”. This is a result of a One Hour Translation survey covering translations of 150 different applications. 40% of the surveyed translations were general business applications, 30% were games (excluding gambling), and the remaining 30% were applications from different categories.
Two months ago, Google selected One Hour Translation as a translation provider for the Android applications market. According to the company’s VP of Marketing, Mr. Yaron Kaufman, “43% of the successful applications are translated into additional languages, besides English.”
Most applications were translated from English into several languages. The most popular target language, used in 50% of the translated applications, was Spanish, followed by German and French (40% each), Russian, Swedish and Portuguese (about 30% each), and Italian, Dutch, Mandarin Chinese, Japanese, and Korean (about 20% each).
App developers generally cater to specific markets, so they translate their applications into the main languages of their target market. For instance, developers targeting the South American market (about 40% of the translated applications) translate their applications into Latin America Spanish and to Brazilian Portuguese. Developers targeting the European market (35% of the translated applications) translate their applications into German, French, Italian, Dutch, Spanish and Russian. Applications targeted at East Asian markets (about 20% of the applications) are translated into Japanese, Korean, Mandarin Chinese, Taiwanese, and Hindi. Finally, about 15% of applications are translated into Scandinavian languages including Norwegian, Swedish and Finnish.
Other markets, such as the huge market of Arabic speakers, are still untapped by application developers, mainly because the business potential in these markets is low, despite the enormous number of potential users. Some languages, like Arabic or Hebrew, require adapting the application to display right-to-left text, and this requirement, which entails more development time and higher costs, discourages many application developers.
The survey found that translating applications into leading languages leads to a five-fold increase in the number of users and purchases. Any way you cut it- application translation is one of the simplest and most inexpensive ways to raise the number of users and to boost purchases.
Read more here.
About One Hour Translation
One Hour Translation is the web's leading Professional Translation Service, offering professional translation services to thousands of business customers worldwide, 24/7 - thanks to a community of over 15,000 certified translators. One Hour Translation provides translation services for 75 languages - a translation process supported by robust technology to assure top quality and speed. One Hour Translation also provides email translation services, professional human translation API, CMS translation plug-ins, e-commerce translation and more. In addition to its translation services, One Hour Translation provides medical and legal transcription services.
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