One Hour Translation, the web's leading Professional Translation Service, announces today a new Web site translation solution that cuts costs and minimizes the labor of localizing a site, enabling online businesses to penetrate international markets. The WeST solution is a patented, disruptive technology that is revolutionizing the translation industry by providing Web site translation services that are seamless and continuous.
Typically, Web site localization requires expensive software platforms, a multilingual content management system, or tedious manual work to accurately translate text in various languages. The cost and labor associated with localizing a site can be hindrance for businesses looking to expand globally. As a result, One Hour Translation developed WeST, a technology that can be easily implemented on any Web site, regardless of the platform, that translates any line of text with human translators rather than machine-based localization.
WeST is an add-on to any Web page, similar to Google Analytics, and quickly maps all the site text and automatically sends it to human translators for localization. Often times, translators just interpret text alone without viewing the images and context of the Web site content. One Hour Translation provides a platform for translators to easily view all content and images so that the translation matches the entire context of the site. In addition, as the Web site is updated any new text added is immediately sent to translators for localization so that the site is continuously being translated on an ongoing basis.
"WeST is changing the way websites are localized, making it faster, easier and cheaper to localize a site and keep it updated," says Ofer Shoshan, CEO of One Hour Translation. "It is designed to be so seamless that once the code is implemented on the Web site, business can forget that it is there -- automatically localizing the Web site as content is updated and changed."
Other cost saving features, include the Translation Memory Cloud (TMC) that stores previously translated text so that translators don't have to duplicate efforts. The TMC was created to reduce translation costs and time spent on localization.
WeST enables business owners with little or no technological background to easily and seamlessly integrate the code on a site to be professionally translated.
Last month, One Hour Translation announced that they are providing translation services to android developers directly through the Google Play Developer Console. With the new One Hour Translation support directly from the Google Play Developer Console, every app developer can translate an app, giving them access to a broader set of users around the world.
Source on The Wall Street Journal