Chinese intensifying e-commerce sales efforts
Research by One Hour Translation found a huge increase in translation of Chinese websites to English, Russian and Arabic.
Chinese online merchants and e-commerce sites have significantly increased their sales efforts in English, Russian and Arabic speaking markets between 2014 and 2015, research by online translation agency One Hour Translation has found.
One Hour Translation analyzed more than 10,000 translation projects performed over the past year for e-commerce websites around the world. The company found that Chinese interest in these markets is particularly apparent around record breaking sales dates such as Singles Day (the Chinese singles holiday) on November 11, Black Friday on November 27, Cyber Monday on November 30 and leading up to Christmas on December 25. This increased effort is demonstrated, among other things, by funneling more resources toward localization and the translation of Chinese websites to foreign languages.
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