Multi-Market Spotlight

Aug 5, 2020 · 3 min

If you’re marketing your business to a Japanese audience, you likely already know that the Japanese love everything anime and everything American. The former is well-entrenched in the country’s culture and has ties to national traditions. The latter is most certainly foreign - mysterious and a

Jul 7, 2020 · 4 min

The global games market is in the midst of a major boom. Worth an estimated $152 billion with a 10.2 percent yearly growth rate, there are more games to play, from more countries and in more languages than ever before. In fact, this market is but one of few to benefit from the ongoing Coronavirus