Industry Trends

May 11, 2021 · 5 min

In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of video game localization. The Rise of Gaming Some time in March 2020, people around the

May 3, 2021 · 7 min

Continuous localization bridges the gap between localization and development. It integrates the localization process into agile development, allowing for localized products to be delivered simultaneously with each new feature release. But talk to companies that are localizing and you’ll quickly

Apr 11, 2021 · 4 min

As with all business decisions, choosing a translation method is all about balance. While just fifty-odd years ago, human translation - at an average rate of 2,000 words daily - was the only option, today’s LSPs (Language Service Providers) are translating up to 10,000 words a day. The secret? AI

Apr 11, 2021 · 4 min

Not very long ago, the idea of translating an online presence into multiple languages felt daunting. How could it be done? The cost, the time…it all felt prohibitive. Fast forward to today and we are living in a world where two thirds of Fortune 500 companies have an international presence. The

Nov 9, 2020 · 4 min

Global expansion has undeniably become the ultimate goal within the commercial sales world. It’s no longer enough for savvy businesses to enhance their revenue within local markets. To assert industry leader status, they must penetrate international borders, attract new target audiences, and

Nov 1, 2020 · 6 min

We all know the holiday sales season is important for retailers. For some sectors, the last couple months of the year bring in a quarter of the year’s revenue. But this year’s Black Friday, Cyber Monday, and even Christmas won’t look like last year’s. Don’t worry Tiny Tim, people will still buy

Oct 13, 2020 · 4 min

In 2007, two roommates wanted to make a few bucks to offset their exorbitant San Francisco rent. They bought an air mattress and advertised their “bed and breakfast” to visitors who couldn’t find hotel rooms. Millions of sleeps later, Brian Cheskey and Joe Gebbia found themselves at the helm of an

Jul 2, 2020 · 5 min

Scaling internationally isn’t easy, by any measure. You have to do your research, find new markets, secure financing (if necessary), collaborate with local partners, make an impression, and sell, sell, sell. And since roughly 80% of the world’s population is not made up of native English speakers