Industry Trends

Nov 30, 2020 · 6 min

Gaining local insights is crucial for success in new local markets. See some of the regional insights that our newest service has uncovered that could help your brand resonate with audiences in every corner of the globe. We’ve recently rolled out Local Insight Reports, helping globally expanding

Apr 11, 2021 · 4 min

As with all business decisions, choosing a translation method is all about balance. While just fifty-odd years ago, human translation - at an average rate of 2,000 words daily - was the only option, today’s LSPs (Language Service Providers) are translating up to 10,000 words a day. The secret? AI

Apr 11, 2021 · 4 min

Not very long ago, the idea of translating an online presence into multiple languages felt daunting. How could it be done? The cost, the time…it all felt prohibitive. Fast forward to today and we are living in a world where two thirds of Fortune 500 companies have an international presence. The

Nov 17, 2020 · 4 min

Localization is the stronger, smarter, better-looking cousin of translation. Translation focuses on words and the concepts they express. Localization adapts everything else. For example, you may need to adjust measurements, switch photos, or even change the content itself to suit local tastes and

Nov 9, 2020 · 4 min

Global expansion has undeniably become the ultimate goal within the commercial sales world. It’s no longer enough for savvy businesses to enhance their revenue within local markets. To assert industry leader status, they must penetrate international borders, attract new target audiences, and

Nov 1, 2020 · 6 min

We all know the holiday sales season is important for retailers. For some sectors, the last couple months of the year bring in a quarter of the year’s revenue. But this year’s Black Friday, Cyber Monday, and even Christmas won’t look like last year’s. Don’t worry Tiny Tim, people will still buy

Oct 21, 2020 · 4 min

Widening your target audience beyond your borders is a promising way to scale up. Translating your website is the first step. Even if you’re expanding to a country where people are bilingual, communicating in the local language makes your audience feel more secure, and therefore, more likely to buy

Oct 13, 2020 · 4 min

In 2007, two roommates wanted to make a few bucks to offset their exorbitant San Francisco rent. They bought an air mattress and advertised their “bed and breakfast” to visitors who couldn’t find hotel rooms. Millions of sleeps later, Brian Cheskey and Joe Gebbia found themselves at the helm of an

Oct 5, 2020 · 3 min

The world is fast-paced and constantly changing. To maintain a competitive advantage, we, as members of the commercial market, must have systems in place to adapt and scale. In 2018, more than half of global merchandise trade was concentrated among ten localized economies. But over the past 10 years

Jul 15, 2020 · 3 min

If you’re a business owner or marketer, you know the importance of making the most of your lead generation, engagement, conversion and retention activities. To maximize your reach and revenues while minimizing your overhead and time-to-market day in and day out, you’re going to need to think outside

Jul 2, 2020 · 5 min

Scaling internationally isn’t easy, by any measure. You have to do your research, find new markets, secure financing (if necessary), collaborate with local partners, make an impression, and sell, sell, sell. And since roughly 80% of the world’s population is not made up of native English speakers