A competitive marketer knows the price of being misunderstood. That's why adept translation is a target everyone's hitting for.
Google just announced a new feature in its Gmail system: automatic machine translation of e-mails in your inbox.
Global marketing and international marketing aren't the same thing, even though many marketers treat them the same way, as I witness every day.
Want to see an angry e-customer ? Let your customer discover that you don't ship to his country only on the checkout. As a frequent Internet shopper who lives in Asia I can testify that this situation is quite common on many e-commerce websites, especially on American websites: You choose a pair
capricious Pronunciation-\kuh-PRISH-us; -PREE-shus\ Adjective; Definition- Dictionary.com- Apt to change suddenly; whimsical; changeable. Wiktionary
Quiescent Pronunciation- \kwy-ES-uhnt; kwee-\ adjective Definition- Dictionary.com- Being in a state of repose; at rest; still; inactive.
Equivocate Pronunciation- \ih-KWIV-uh-kayt\ Intransitive verb Definition- Dictionary.com- To be deliberately ambiguous or unclear in order to mislead or to avoid committing oneself to anything definite.
Pugnacious Pronunciation- \puhg-NAY-shuhs\ Adjective Definition- Dictionary.com- Inclined to fight; combative; quarrelsome.
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