May 11, 2021 · 5 min

In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of video game localization. The Rise of Gaming Some time in March 2020, people around the

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Jul 15, 2020 · 3 min

If you’re a business owner or marketer, you know the importance of making the most of your lead generation, engagement, conversion and retention activities. To maximize your reach and revenues while minimizing your overhead and time-to-market day in and day out, you’re going to need to think outside

Jul 7, 2020 · 4 min

The global games market is in the midst of a major boom. Worth an estimated $152 billion with a 10.2 percent yearly growth rate, there are more games to play, from more countries and in more languages than ever before. In fact, this market is but one of few to benefit from the ongoing Coronavirus

Jul 2, 2020 · 5 min

Scaling internationally isn’t easy, by any measure. You have to do your research, find new markets, secure financing (if necessary), collaborate with local partners, make an impression, and sell, sell, sell. And since roughly 80% of the world’s population is not made up of native English speakers

Mar 17, 2017 · 5 min

Ever since the inception of globalization, the surge to penetrate further into local markets has been driven by the translation industry. And for decades, it has been traditional translation agencies that have, very effectively, catered to the ever-growing needs of multinationals to internationalize