May 11, 2021 · 5 min

In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of video game localization. The Rise of Gaming Some time in March 2020, people around the

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Oct 13, 2020 · 4 min

In 2007, two roommates wanted to make a few bucks to offset their exorbitant San Francisco rent. They bought an air mattress and advertised their “bed and breakfast” to visitors who couldn’t find hotel rooms. Millions of sleeps later, Brian Cheskey and Joe Gebbia found themselves at the helm of an

Oct 7, 2020 · 6 min

Localization professionals around the world meet to exchange ideas, learn about novel technologies and educate themselves on the most recent industry developments at the world’s best localization industry conferences. As the world becomes increasingly digital, our challenges - and our opportunities

Oct 5, 2020 · 3 min

The world is fast-paced and constantly changing. To maintain a competitive advantage, we, as members of the commercial market, must have systems in place to adapt and scale. In 2018, more than half of global merchandise trade was concentrated among ten localized economies. But over the past 10 years

Sep 22, 2020 · 3 min

OHT's Head of Strategy Nir Sabato took the #LocFromHome audience through a process to help them identify their own unique business identity. A pivotal localization industry event, LocFromHome keeps localization professionals current on key industry issues. This year’s talks explored four pre

Aug 26, 2020 · 4 min

“Look after the people. Look after the supply. Look after the demand. Look after the money.” According to the Economist, this is the order of priority for Alan Jope, CEO of Unilever, since the COVID 19 outbreak. Future plans take a back seat. How does this reflect on the state of brands and global

Aug 5, 2020 · 3 min

If you’re marketing your business to a Japanese audience, you likely already know that the Japanese love everything anime and everything American. The former is well-entrenched in the country’s culture and has ties to national traditions. The latter is most certainly foreign - mysterious and a