May 11, 2021 · 5 min

In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of video game localization. The Rise of Gaming Some time in March 2020, people around the

Looking to improve your localization?

Our Local Insight Report can help your brand resonate with target audiences in every corner of the globe.

Nov 30, 2020 · 6 min

Gaining local insights is crucial for success in new local markets. See some of the regional insights that our newest service has uncovered that could help your brand resonate with audiences in every corner of the globe. We’ve recently rolled out Local Insight Reports, helping globally expanding

Nov 25, 2020 · 5 min

OHT is proud to announce that going multi-market is now easier than ever. Recent visitors to our site may have noticed some changes, including a new look and a brand new menu of localization services, including Local Insight Reports (LIR). Local Insights is a new service offering companies an

Nov 17, 2020 · 4 min

Localization is the stronger, smarter, better-looking cousin of translation. Translation focuses on words and the concepts they express. Localization adapts everything else. For example, you may need to adjust measurements, switch photos, or even change the content itself to suit local tastes and

Nov 9, 2020 · 4 min

Global expansion has undeniably become the ultimate goal within the commercial sales world. It’s no longer enough for savvy businesses to enhance their revenue within local markets. To assert industry leader status, they must penetrate international borders, attract new target audiences, and

Nov 1, 2020 · 6 min

We all know the holiday sales season is important for retailers. For some sectors, the last couple months of the year bring in a quarter of the year’s revenue. But this year’s Black Friday, Cyber Monday, and even Christmas won’t look like last year’s. Don’t worry Tiny Tim, people will still buy

Oct 21, 2020 · 4 min

Widening your target audience beyond your borders is a promising way to scale up. Translating your website is the first step. Even if you’re expanding to a country where people are bilingual, communicating in the local language makes your audience feel more secure, and therefore, more likely to buy