Jan 13, 2021 · 6 min

Work operating system monday.com has grown from a small, Tel Aviv-based startup to a global success story. What role has localization played in their transformation? In 2019, monday.com officially became a tech unicorn. And despite the challenges 2020 brought with it, the company managed to quickly

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Oct 5, 2020 · 3 min

The world is fast-paced and constantly changing. To maintain a competitive advantage, we, as members of the commercial market, must have systems in place to adapt and scale. In 2018, more than half of global merchandise trade was concentrated among ten localized economies. But over the past 10 years

Sep 22, 2020 · 3 min

OHT's Head of Strategy Nir Sabato took the #LocFromHome audience through a process to help them identify their own unique business identity. A pivotal localization industry event, LocFromHome keeps localization professionals current on key industry issues. This year’s talks explored four pre

Aug 26, 2020 · 4 min

“Look after the people. Look after the supply. Look after the demand. Look after the money.” According to the Economist, this is the order of priority for Alan Jope, CEO of Unilever, since the COVID 19 outbreak. Future plans take a back seat. How does this reflect on the state of brands and global

Aug 5, 2020 · 3 min

If you’re marketing your business to a Japanese audience, you likely already know that the Japanese love everything anime and everything American. The former is well-entrenched in the country’s culture and has ties to national traditions. The latter is most certainly foreign - mysterious and a

Jul 15, 2020 · 3 min

If you’re a business owner or marketer, you know the importance of making the most of your lead generation, engagement, conversion and retention activities. To maximize your reach and revenues while minimizing your overhead and time-to-market day in and day out, you’re going to need to think outside

Jul 7, 2020 · 4 min

The global games market is in the midst of a major boom. Worth an estimated $152 billion with a 10.2 percent yearly growth rate, there are more games to play, from more countries and in more languages than ever before. In fact, this market is but one of few to benefit from the ongoing Coronavirus