May 11, 2021 · 5 min

In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of video game localization. The Rise of Gaming Some time in March 2020, people around the

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Jun 3, 2009 · 1 min

Google just announced a new feature in its Gmail system: automatic machine translation of e-mails in your inbox. The feature is based on its long developed translation engine. For us marketers - this could help dealing with one of our acute pains: communication with customers who do not speak

May 25, 2009 · 1 min

Global marketing and international marketing aren't the same thing, even though many marketers treat them the same way, as I witness every day. International marketing means that marketing decisions are made in the individual countries, with staff who is the most knowledgeable about the target

May 9, 2009 · 1 min

Want to see an angry e-customer ? Let your customer discover that you don't ship to his country only on the checkout. As a frequent Internet shopper who lives in Asia I can testify that this situation is quite common on many e-commerce websites, especially on American websites: You choose a pair of

Apr 27, 2009 · 1 min

capricious Pronunciation-\kuh-PRISH-us; -PREE-shus\ Adjective; Definition- Apt to change suddenly; whimsical; changeable. Wiktionary- Impulsive and unpredictable; determined by chance, impulse, or whim; as, a capricious winterstorm, stringent rulers often act capriciously. "Molly was

Apr 21, 2009 · 1 min

Quiescent Pronunciation- \kwy-ES-uhnt; kwee-\ adjective Definition- Being in a state of repose; at rest; still; inactive. Wiktionary- Inactive, at rest, quiet. Translations- Spanish- Quiescente French- Repos German- Ruhestrom "A vicious but localized Sino-Japanese war raged around