Apr 11, 2021 · 4 min

As with all business decisions, choosing a translation method is all about balance. While just fifty-odd years ago, human translation - at an average rate of 2,000 words daily - was the only option, today’s LSPs (Language Service Providers) are translating up to 10,000 words a day. The secret? AI

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Jun 14, 2009 · 6 min

@lacouvee @yonaelig In Israel we say "It's Chinese to me" in reply to lacouvee # @shmu love the video :) in reply to shmu # @arikfr To translate send me strings like: "en2es text to translate". For available languages send me: "@twitrans codes". in reply to arikfr # @arikfr Human translation started

Jun 14, 2009 · 2 min

One important trait of a good translator is being resourceful. As has been said over and over again, translating documents from one language to another is not as simple as juggling the letters of the alphabet. When no direct translation of a word or phrase is available, you will have to resort into

Jun 12, 2009 · 2 min

A competitive marketer knows the price of being misunderstood. That's why adept translation is a target everyone's hitting for. Followers of machine translation, however, do not have any other resort but to rely on the back-translation feature of their device to ensure the accuracy of their

Jun 3, 2009 · 1 min

Google just announced a new feature in its Gmail system: automatic machine translation of e-mails in your inbox. The feature is based on its long developed translation engine. For us marketers - this could help dealing with one of our acute pains: communication with customers who do not speak

May 25, 2009 · 1 min

Global marketing and international marketing aren't the same thing, even though many marketers treat them the same way, as I witness every day. International marketing means that marketing decisions are made in the individual countries, with staff who is the most knowledgeable about the target

May 9, 2009 · 1 min

Want to see an angry e-customer ? Let your customer discover that you don't ship to his country only on the checkout. As a frequent Internet shopper who lives in Asia I can testify that this situation is quite common on many e-commerce websites, especially on American websites: You choose a pair of