May 11, 2021 · 5 min

In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of video game localization. The Rise of Gaming Some time in March 2020, people around the

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Nov 18, 2009 · 3 min

Language is said to be the vehicle of our ideas, thoughts and perspectives of our world. While translation, simply is carrying the meaning or the idea from one language to another. Yet it is difficult to find a corresponding word for every word in two languages. It thus becomes a duty of translator

Nov 17, 2009 · 3 min

Translator is expected to carry the meaning intended by the author from one language to another. This is not as easy a task as it appears. Not all words in one language have a corresponding parallel word in another language. Secondly language is way of looking at the world. It reflects the values

Nov 16, 2009 · 3 min

A language is way to see and understand the world. It is the vehicle of our ideas, thoughts and perspectives of our world. However since human being is essentially a social animal we perpetually interact with our environment. This interaction with environment is a factor of time and space. When and

Oct 31, 2009 · 3 min

As long as mediocre effort is exerted when translating texts into other languages, then there will always be cultural translation gaffes, blunders, and faux pas. Professional translation companies and freelance translation services alike should do everything it takes to make sure that their human

Oct 30, 2009 · 3 min

Professional translation agencies and freelance translation services have long ago discovered that the intercultural approach to translation is the most effective way to implement a successful advertisement translation and localization scheme. Granted, human translation that uses the global

Sep 30, 2009 · 3 min

A professional translation's effectiveness depends mostly on its ability to bridge cultural gaps by interpreting language as well as understanding mores and traditions. More to the point, in order for an international marketing strategy to work, a translation service must fulfill the role of