Localization is the stronger, smarter, better-looking cousin of translation. Translation focuses on words and the concepts they express. Localization adapts everything else. For example, you may need to adjust measurements, switch photos, or even change the content itself to suit local tastes and

Global expansion has undeniably become the ultimate goal within the commercial sales world. It’s no longer enough for savvy businesses to enhance their revenue within local markets. To assert industry leader status, they must penetrate international borders, attract new target audiences, and

We all know the holiday sales season is important for retailers. For some sectors, the last couple months of the year bring in a quarter of the year’s revenue. But this year’s Black Friday, Cyber Monday, and even Christmas won’t look like last year’s. Don’t worry Tiny Tim, people will still buy

Widening your target audience beyond your borders is a promising way to scale up. Translating your website is the first step. Even if you’re expanding to a country where people are bilingual, communicating in the local language makes your audience feel more secure, and therefore, more likely to buy

In 2007, two roommates wanted to make a few bucks to offset their exorbitant San Francisco rent. They bought an air mattress and advertised their “bed and breakfast” to visitors who couldn’t find hotel rooms. Millions of sleeps later, Brian Cheskey and Joe Gebbia found themselves at the helm of an

Localization professionals around the world meet to exchange ideas, learn about novel technologies and educate themselves on the most recent industry developments at the world’s best localization industry conferences. As the world becomes increasingly digital, our challenges - and our opportunities