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OHT is proud to announce that going multi-market is now easier than ever. Recent visitors to our site may have noticed some changes, including a new look and a brand new menu of localization services, including Local Insight Reports (LIR). Local Insights is a new service offering companies an

Localization is the stronger, smarter, better-looking cousin of translation. Translation focuses on words and the concepts they express. Localization adapts everything else. For example, you may need to adjust measurements, switch photos, or even change the content itself to suit local tastes and

Global expansion has undeniably become the ultimate goal within the commercial sales world. It’s no longer enough for savvy businesses to enhance their revenue within local markets. To assert industry leader status, they must penetrate international borders, attract new target audiences, and

We all know the holiday sales season is important for retailers. For some sectors, the last couple months of the year bring in a quarter of the year’s revenue. But this year’s Black Friday, Cyber Monday, and even Christmas won’t look like last year’s. Don’t worry Tiny Tim, people will still buy

Widening your target audience beyond your borders is a promising way to scale up. Translating your website is the first step. Even if you’re expanding to a country where people are bilingual, communicating in the local language makes your audience feel more secure, and therefore, more likely to buy

In 2007, two roommates wanted to make a few bucks to offset their exorbitant San Francisco rent. They bought an air mattress and advertised their “bed and breakfast” to visitors who couldn’t find hotel rooms. Millions of sleeps later, Brian Cheskey and Joe Gebbia found themselves at the helm of an

Localization professionals around the world meet to exchange ideas, learn about novel technologies and educate themselves on the most recent industry developments at the world’s best localization industry conferences. As the world becomes increasingly digital, our challenges - and our opportunities

The world is fast-paced and constantly changing. To maintain a competitive advantage, we, as members of the commercial market, must have systems in place to adapt and scale. In 2018, more than half of global merchandise trade was concentrated among ten localized economies. But over the past 10 years

OHT's Head of Strategy Nir Sabato took the #LocFromHome audience through a process to help them identify their own unique business identity. A pivotal localization industry event, LocFromHome keeps localization professionals current on key industry issues. This year’s talks explored four pre

“Look after the people. Look after the supply. Look after the demand. Look after the money.” According to the Economist, this is the order of priority for Alan Jope, CEO of Unilever, since the COVID 19 outbreak. Future plans take a back seat. How does this reflect on the state of brands and global

If you’re marketing your business to a Japanese audience, you likely already know that the Japanese love everything anime and everything American. The former is well-entrenched in the country’s culture and has ties to national traditions. The latter is most certainly foreign - mysterious and a

If you’re a business owner or marketer, you know the importance of making the most of your lead generation, engagement, conversion and retention activities. To maximize your reach and revenues while minimizing your overhead and time-to-market day in and day out, you’re going to need to think outside