OHT's Head of Strategy Nir Sabato took the #LocFromHome audience through a process to help them identify their own unique business identity. A pivotal localization industry event, LocFromHome keeps localization professionals current on key industry issues. This year’s talks explored four pre
Widening your target audience beyond your borders is a promising way to scale up. Translating your website is the first step. Even if you’re expanding to a country where people are bilingual, communicating in the local language makes your audience feel more secure and therefore, more likely to buy
Localization is the stronger, smarter, better-looking cousin of translation. Translation focuses on words and the concepts they express. Localization adapts everything else. For example, you may need to adjust measurements, switch photos, or even change the content itself to suit local tastes and
“Look after the people. Look after the supply. Look after the demand. Look after the money.” According to the Economist, this is the order of priority for Alan Jope, CEO of Unilever, since the COVID 19 outbreak. Future plans take a back seat. How does this reflect on the state of brands and global
If you’re marketing your business to a Japanese audience, you likely already know that the Japanese love everything anime and everything American. The former is well-entrenched in the country’s culture and has ties to national traditions. The latter is most certainly foreign - mysterious and a
The world is fast-paced and constantly changing. To maintain a competitive advantage, we, as members of the commercial market, must have systems in place to adapt and scale. In 2018, more than half of global merchandise trade was concentrated among ten localized economies. But over the past 10 years
If you’re a business owner or marketer, you know the importance of making the most of your lead generation, engagement, conversion and retention activities. To maximize your reach and revenues while minimizing your overhead and time-to-market day in and day out, you’re going to need to think outside
The global games market is in the midst of a major boom. Worth an estimated $152 billion with a 10.2 percent yearly growth rate, there are more games to play, from more countries and in more languages than ever before. In fact, this market is but one of few to benefit from the ongoing Coronavirus
Scaling internationally isn’t easy, by any measure. You have to do your research, find new markets, secure financing (if necessary), collaborate with local partners, make an impression, and sell, sell, sell. And since roughly 80% of the world’s population is not made up of native English speakers
We are proud to announce that our agency has been awarded with not one, but two of the prestigious FinancesOnline awards. One Hour Translation scored the highest average among agencies that provide similar services. These awards are Great User Experience for 2016 and 2016 Rising Talent for the
International Translation Day is held in celebration of the feast of St Jerome, the Bible translator widely considered the patron saint of translators. The International Federation of Translators is the promoter of International Translation Day, and has been since it was first held in 1953.
The translation industry is a relatively small one but it’s also a highly competitive one. Basically, do your research on a translation agency prior to making initial contact and it will certainly pay off; perhaps not immediately because there may not be any work available at the time, so just be patient. Your application must stand out above the rest, and by following these simple steps you should have no problem whatsoever in achieving your translation goals.