In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of video game localization. The Rise of Gaming Some time in March 2020, people around the
Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We sat down with Debora to talk about the professional path she took to get to
Continuous localization bridges the gap between localization and development. It integrates the localization process into agile development, allowing for localized products to be delivered simultaneously with each new feature release. But talk to companies that are localizing and you’ll quickly
As with all business decisions, choosing a translation method is all about balance. While just fifty-odd years ago, human translation - at an average rate of 2,000 words daily - was the only option, today’s LSPs (Language Service Providers) are translating up to 10,000 words a day. The secret? AI
Not very long ago, the idea of translating an online presence into multiple languages felt daunting. How could it be done? The cost, the time…it all felt prohibitive. Fast forward to today and we are living in a world where two thirds of Fortune 500 companies have an international presence. The
Meet Carrie Fischer, Globalization Services Manager at Subway and Program Director of Events and Content for the Global Community at Women in Localization (WIL). With over 28 years of localization industry experience, Carrie has witnessed her fair share of industry changes over the course of her
Translating Chinese and diving into Chinese localization can be a complex task. For those unfamiliar with the Chinese language, it is often unclear which Chinese dialect to translate into for your target audience. Let’s discuss the different dialects, where and when they are used, and how to decide