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Widening your target audience beyond your borders is a promising way to scale up. Translating your website is the first step. Even if you’re expanding to a country where people are bilingual, communicating in the local language makes your audience feel more secure, and therefore, more likely to buy

In 2007, two roommates wanted to make a few bucks to offset their exorbitant San Francisco rent. They bought an air mattress and advertised their “bed and breakfast” to visitors who couldn’t find hotel rooms. Millions of sleeps later, Brian Cheskey and Joe Gebbia found themselves at the helm of an

Offering keynote speeches from trailblazers in the field, as well as networking opportunities for industry leaders around the globe, localization conferences and meetings keep our industry cutting- edge and allow businesses to continue to expand their reach. Localization professionals around the

The world is fast-paced and constantly changing. To maintain a competitive advantage, we, as members of the commercial market, must have systems in place to adapt and scale. In 2018, more than half of global merchandise trade was concentrated among ten localized economies. But over the past 10 years

OHT's Head of Strategy Nir Sabato took the #LocFromHome audience through a process to help them identify their own unique business identity. A pivotal localization industry event, LocFromHome keeps localization professionals current on key industry issues. This year’s talks explored four pre

Localization is the stronger, smarter, better-looking cousin of translation. Translation focuses on words and the concepts they express. Localization adapts everything else. For example, you may need to adjust measurements, switch photos, or even change the content itself to suit local tastes and