Not very long ago, the idea of translating an online presence into multiple languages felt daunting. How could it be done? The cost, the time…it all felt prohibitive. Fast forward to today and we are living in a world where two thirds of Fortune 500 companies have an international presence. The

Meet Carrie Fischer, Globalization Services Manager at Subway and Program Director of Events and Content for the Global Community at Women in Localization (WIL). With over 28 years of localization industry experience, Carrie has witnessed her fair share of industry changes over the course of her

Translating Chinese and diving into Chinese localization can be a complex task. For those unfamiliar with the Chinese language, it is often unclear which Chinese dialect to translate into for your target audience. Let’s discuss the different dialects, where and when they are used, and how to decide

No matter what industry you’re in, this has been a tough year. For some sectors, life will return to business as usual. But others are still pivoting and learning to adjust to a world that will never quite go back to normal. For retail, and particularly fashion brands, the pandemic is likely to

The need for localization runs deep, often becoming relevant when you least expect it. Even the process of globalization itself takes on local flavors and is shaped by a company’s home culture. Over the last 20 years, and particularly in the last decade, more and more Chinese companies have been

In BLEND's Localization Leaders series, we'll sit down every month with industry leaders who are paving the way for advances in localization through their work. For the first post of the series, we spoke with Cecilia Maldonado, Director of Strategic Accounts at Latamways and recently appointed