Marketing your Translation Agency

By Slava
Dec 13, 2009 · 3 min
A translation agency is a firm, which carries out translation assignments on the request of its clients. It is not an easy job to run a translation agency; more difficult is to effectively advertise it. Marketing is one thing that can do wonders for any business, especially for the translation business where twenty-four into seven, the work is done online, electronic translation to be precise. Marketing lets people know of you, it brings you to notice and lets people imagine your working capabilities. According to that, people would approach you for their translation assignments and thus your translation agency would flourish. Marketing is important for each and every business, so it is for the translation business too. You must know how to effectively market your agency in the market so that the right people can approach you with the right kind of offers. As it is, with the need to reach out the whole of the world, people are taking translation as an ultimately important tool. That is why, more and more translation companies have entered the market and thus it becomes all the more important for you to market your agency effectively so as to make it the most popular amongst all other translation agencies. The marketing can be done in various ways. You can place your ads on the internet on popular search engines like Google, Yahoo and AltaVista. This will notify people about your translation agency and help you become popular in this field. Another advantage of placing ads on Google or Yahoo would be that they would fetch name for your business and fetch in more and more customers. More customers would mean more assignments and more assignments would mean more money, in all the ways, you would be benefited by placing your ads on the popular search engines. Next time when anyone would search ‘Translation’ on Google, you never know, your agency’s name may top the search finds. Another way of interacting with the customers, publicizing your business and in short, marketing your translation agency could be the social networking sites. Social networking is every man’s passion today and by making web pages or communities or groups or societies by your translation agency’s name on such social networking web sites, you can get millions of more customers on your list. People may forget to eat their meal for once in today’s world but they never forget to check their social networking updates. If your agency would be present over there to fetch their notice every time, it would definitely help your business. There are loads of other ways available to market your translation agency. In your ads, you can mention you specialties, the major languages you cater to, how quick your service is, charges, style of work and many other things like these to attract the customer. He or she would definitely be interested in your marketing strategy is impressive as well as interesting. So handle this issue with utmost delicacy as marketing can make it or break it for you any time.

You might also like:

Oct 3, 2016 · 3 min

The translation industry is a relatively small one but it’s also a highly competitive one. Basically, do your research on a translation agency prior to making initial contact and it will certainly pay off; perhaps not immediately because there may not be any work available at the time, so just be patient. Your application must stand out above the rest, and by following these simple steps you should have no problem whatsoever in achieving your translation goals.