Well, it depends. As with any enterprising move, you must first establish a need for professional translation of your marketing collaterals before you could make it reasonable to do so. Take a cue from that old and battered yet tried-and-tested line: "The end justify the means." Marketing collaterals or marketing materials are imperatives for any kind of business, especially those looking into an expansion. It is required for different business dealings and transactions. If you are serious about taking your business into another level higher, you must make a good impression on your marketing collaterals. If that expansion you are intent on achieving is on a global scale, then professional translation is both a requirement and a need. Professional translation of your company's brochures, leaflets, and even website would make a big difference on how your prospective customers and clients would take you in. First and foremost, you are to make a good first impression if the sales brochures you disseminate and the website content you are providing your target audience are on a language they clearly understand and the language they are comfortable with. For e-commerce sites, website traffic could easily be translated into sales. It is very sensible to use professional translation in your marketing collaterals to touch base with your target audience without having any difficulty. Getting information about your company in a language they understand best helps make your audience appreciate what you have on offer. Professional translation also makes recommendations move easier. Professional translation also helps improve your chances at appearing on the early pages of search engines. It also makes your chances at being linked into local websites bigger. With a great deal of benefits to your company, using professional translation as part of your marketing strategy is definitely a nice move to make. When is professional translation inadvisable to be used in the making of marketing collaterals? When you are just in the early stage of the expansion, that is. Surely, during the early stage, you will hardly have the correct impression on the audience you should be hitting on yet. Proper market research is essential before you could make such an effort useful. Professional translation is an important tool for businesses to prosper in the global market arena. But to enjoy its full benefits, marketers must be aware of the circumstances that make it either a good or bad choice as a marketing decision. Localizing your marketing collaterals in particular and your marketing strategy in general through the aid of professional translation is only good if the investment you are making has a promise of being a fruitful one.