marketing translation

Make Your Ad Stand Out | One Hour Translation

Advertising is designed to get attention. Wow, that was an amazing insight, wasn’t it? Yet, when I review the ads created by some of my fellow language translation professionals or peers outside of the translation industry, it’s amazing to me how often the ads are written as if they really don’t want any attention at all.  ... Continue

One Hour Translation Expands Its Transcreation Capabilities  | One Hour Translation

According to a recent Commonsense Advisory Market survey, transcreation has shown a double digit growth. To better meet their clients' expanding needs, One Hour Translation has decided to expand its transcreation capabilities. ... Continue

Is "One Hour Translation" a Game Changer for Global Marketing? | One Hour Translation

 I am fascinated with this interview with the CEO of One Hour Translation on the Global by Design blog. And not just because of our American fixation on speed– Think “1 hour Dry Cleaning” or “10 minute oil changes”, or Pizza that is “delivered in 30 minutes or less or it’s free.” ... Continue

International marketing in foreign languages has never been so easy In the age of globalization, making decisions about international marketing is a lot easier for companies than it has been in the past, and is now an essential part of their business. ... Continue

One Hour Translation announces special buy one, get one free translation promotion to all press release agencies. Translate a PR to any language and receive a second translation to an additional language completely free of charge. ... Continue

One Hour Translation reports ever increasing demand for the translation of online advertising. These translations include copy for both text ads and banners, most notably to European languages including French, German, Spanish and Russian. One of the main reasons for this increase is the lower bid price for online ads in European languages. ... Continue

4 essential marketing tips

Depending on your age, you might recall that there was a time when marketing in general was very looked-down upon, especially by idealistic youth. In my university days, an artist or celebrity who chose to make a commercial to license their music or images was derided and criticised; today having your music featured in a commercial is considered smart, free marketing and promotion. I’ve been working for years to promote myself and my translation services business, so I’ve learned a few things. People don’t mind marketing efforts in today’s world, as long as they feel like it’s done appropriately. What the term ‘appropriately’ means can vary, but there are a few basic things you must do when marketing yourself or your business. ... Continue