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localization

The international arena is peppered with cultural and linguistic variety. These differences between geographic regions, locales and people necessitate the creation of robust, dynamic, intuitive and reliable translation memory software. ... Continue

As the world became increasingly globalized, many companies started seeking out greener pastures in order to increase their profits and boost their total sales. People started going overseas for higher education, medical treatment and tourism. ... Continue

A language is way to see and understand the world. It is the vehicle of our ideas, thoughts and perspectives of our world. However since human being is essentially a social animal we perpetually interact with our environment. This interaction with environment is a factor of time and space. ... Continue

One of the main reasons why companies are so eager to adopt the Internet globalization paradigm into their marketing strategy is because it will theoretically help bring in a multitude of profit and intensify trade to a global scale. ... Continue

The professional translation agent's role in localization has become all the more critical nowadays because globalization has ironically enhanced the feelings of local identity in the inter ... Continue

Since the rise of the Internet, our world has become a lot smaller than before. Every country can now cheaply and instantly connect to each other across the worldwide web. ... Continue

The usual advertising framework of many a multinational company—especially those originating from France—is mostly focused on marketing and communication strategies. ... Continue

Google just announced a new feature in its Gmail system: automatic machine translation of e-mails in your inbox. The feature is based on its long developed translation engine. ... Continue

Global marketing and international marketing aren't the same thing, even though many marketers treat them the same way, as I witness every day. ... Continue

Want to see an angry e-customer ? Let your customer discover that you don't ship to his country only on the checkout. As a frequent Internet shopper who lives in Asia I can testify that this situation is quite common on many e-commerce websites, especially on American websites: ... Continue

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