I must admit to you: I sometimes wake up in the morning with zero desire to market myself and my business. I know! Shocking. It happens to the best of us. Part of it is the endless effort of it, because no matter how well I promote my translation services business, I wake up the next day still needed to promote it. The world keeps moving the goalposts, in a sense, and you never hit that magic moment of having ‘enough’ business. Every new client seems to mean one old one leaves, and every new project that promises tons of work also means you have to turn down two projects and see them go to a competitor.
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